SEO
AI Overviews – which pages Google cites in AI answers
Search Console now shows how many times a site appeared in AI answers. I checked it on two client sites – here is which pages get cited, and why those ones.
2.09.20267 min
Read moreWeb design in Krakow – I help you pick the right type of site
Web design in Krakow starts with one question that most agencies skip: what is the site supposed to do. A one-page site presents an offer. A business website is built to be found in Google. A store sells. Below you will find what each one costs and who it is for.
Which type of website do you need?
Click through to any of them – each page has the pricing, who it is for, and an FAQ.
One-page website
A simple, current one-page site – the right place to start when you have one to three main services and need a clear presence online.
See pricing and detailsBusiness website
A larger site with subpages, a CMS and optionally a blog. For companies that want to grow their visibility in Google and need more room for the offer.
See pricing and detailsWebsite maintenance
Ongoing care on a monthly plan: content edits, image optimization, updates. Works with a CMS and without one.
See the detailsWooCommerce store
A straightforward store on WordPress and WooCommerce: a few product categories, cart, payments and shipping set up – a good start for small shops.
See the store detailsWordPress maintenance
Updates, backups and technical fixes from €85 net per month. The higher tier also covers publishing your articles with SEO in mind.
See the tiersWebsite modernization
You have a website, but it does not work the way it should? I fix the SEO, remove unnecessary pages, review the content and secure the login. AI-built sites too.
See what I fixHow to pick the type of site for your business
It comes down to how many services you offer, whether you plan a blog, and how fast you want to grow in Google. Here is the short version.
One-page website
- One to three services, one location
- You want to be online quickly, without a big budget
- Customers already come from referrals or your Google profile – the site just has to convince them
- You do not plan to write articles
Business website
- Several services – each deserves its own page
- You plan a blog and want to grow organically in Google
- You need a CMS to edit content yourself
- SEO is your long-term channel for winning customers
WooCommerce store
- You have physical products to sell online
- You need a cart, payments and shipping options
- A starting range of around 10 to 20 products
Websites range from €490 net (one-page) to €2950 net (local SEO and Google Business Profile). Full website price list
Still not sure what fits your situation? Call me – ten minutes and we will have the right option and a price range. No pressure.
A website and a Google Business Profile – is it worth having both?
A properly built website strengthens your Google Business Profile – the “Website” field on the profile should point at your site, not at Facebook. If you want the site and the profile handled together, look at these:
I build sites for businesses in Krakow – and I know this market
I do not work with everyone. I specialize in small service businesses in and around Krakow – lawyers, clinics, contractors, air conditioning companies. That is deliberate: the Krakow market has its own shape.
Strong competition in the centre, customers comparing companies in Google and Google Maps, a lot of one-person law practices and specialists who need more than a template. I know who your competitors here are, because I check on every project.
I also know that the website and the Google Business Profile are a pair you should not split – and that small companies need sites that are fast, look serious, and do not need a developer for every small change.
If your company is in Krakow and you want someone who understands this market, write below or call.
„It started with going through what I needed and expected from the website, then came the design, and from the design to the site going live took literally a few days.”
What the sites I built are doing a few months after launch
Two companies, two industries, the same measurement tools. The numbers come from Google Search Console and the Google Business Profile, as of 26 August 2026.
year over year
17× more
Acref, air conditioning, Krakow
seasonal service business
That is how much impressions of the site in Google grew: 5,770 against 339 a year earlier. Same season both years, May through August.
23 times someone tapped the phone number straight from the profile, against 3 times in the same period a year earlier. Plus 16 visits to the site with the enquiry form.
„I had no idea there would be this many calls.”
- +207%
- profile impressions
- 6.4×
- in mobile search
- 3.8%
- of impressions from AI Overviews
in three months
230 visits
ZBKT, toolroom in Krakow
manufacturing, metal machining
Visits from search since measurement started in June 2026. The pace keeps climbing: August passed all of July after 24 days.
230 people reached the page with the enquiry form, and another 79 went there straight from the Google Business Profile. That is how many times someone had the company on screen and could get in touch.
„(…) the site and the profile are already bringing in the first enquiries and new clients.”
- +80%
- clicks from profile to site
- +51%
- profile impressions
- 5.2%
- of impressions from AI Overviews
These are visibility numbers: how often the company showed up in Google and how many people clicked. How much of that turned into calls and enquiries only the client knows – which is why I quote what they said next to the figures.
See all case studiesFrequently asked questions about web design
What does a website for a small business cost?
A one-page site starts at €490 net, a business website with a CMS at €1100 net, and a site with local SEO and a Google Business Profile at €2950 net. Polish VAT (23%) is added where it applies and invoices are issued in PLN. Full packages and add-ons are on the pricing page.
How quickly can a website be built?
A one-page site is usually 1–2 weeks, a business website 3–4 weeks, and the local SEO package 6–8 weeks. With text and a logo ready it can be faster. The date is agreed at the start and written into the schedule.
What does the process look like, step by step?
Three stages. First a free call and a quote within 24 hours – once you accept, a short contract and a 20% deposit. Then I advise on the domain and hosting, build the first version of the site and work in your feedback. Finally, training on the admin panel, launch on the server, and the closing invoice.
What is the difference between a one-page and a business website?
A one-page site is one long page with the key sections – ideal to start with when you have one to three services. A business website has separate subpages (one per service, for instance), a CMS and optionally a blog – better when you plan to grow content and visibility in Google. Details and pricing are on each page.
Can I start with a one-page site and move to a business website later?
Yes. I build sites so they can be extended. Plenty of companies start with a simple one-pager and later add subpages or move to a full business website – we can plan for that from the start.
How do I pick a good company to build my website?
Look at the portfolio and at work in industries like yours, at Google reviews, and at whether the developer states clear prices and terms. A good one asks about your business and your goals rather than just selling a template. Check too whether they support the site after launch.
I already have a site – do you do rebuilds?
Yes. I do redesigns and rebuilds – acref.pl, for example, moved off an old Joomla install onto Astro. If the site only needs ongoing care rather than a rebuild, look at website maintenance on a monthly plan.
I do not know which type to pick – what now?
A short call is enough to match the option to your situation, your budget and your plans. Call or write – with no obligation we will work out what makes sense: a one-pager, a business website, or going straight to local SEO with a Google Business Profile.
Want help picking the right type of site?
One short call – tell me what you need and I will come back with a specific option (one-page, business website or a package).
No obligation. You get a price range and a recommendation.
What else is worth knowing about websites and Google
Notes on websites, Google Business Profiles and getting found online, based on data from sites I actually run.
GMF
Google Business Profile for an online business – when is it worth setting up?
You run a business online and wonder whether a Google Business Profile makes sense? I explain when it is worth setting one up, and when you can skip it.
15.05.20263 min
Read more
Websites
A website for an air conditioning company – what it needs and what it costs (2026)
What does an air conditioning company website need? A gallery of completed jobs, local SEO, a list of services – and what it costs. An example from Krakow: migrating acref.pl from Joomla to Astro.
25.04.20265 min
Read moreWhere I work
I am based in Krakow and work with businesses across southern Poland, and remotely with the rest of the country. A video call and the phone cover it. Prices on this site are in euro – that is the figure you agree to; the invoice comes from a business registered in Poland and is issued in PLN at the National Bank of Poland rate.