SEO
AI Overviews – which pages Google cites in AI answers
Search Console now shows how many times a site appeared in AI answers. I checked it on two client sites – here is which pages get cited, and why those ones.
2.09.20267 min
Read moreLocal SEO Krakow – your website and Google Business Profile working together
Local SEO means a website optimized for your city and a Google Business Profile working together. For companies in Krakow that want customers nearby to find them in Google and pick up the phone.
Is your company invisible locally?
Check whether any of these situations sound familiar.
Customers search for you in Google and do not find youYou type in your industry and your city – and you see the competition, not yourself. Years in business, and still invisible locally.
You have a website, but you are not in Google MapsWithout an optimized Google Business Profile you lose the customers who search locally – and that share of traffic keeps growing.
You have a Google Business Profile, but no websiteA customer clicks your profile and lands on Facebook or on an empty listing with no detail. Trust drops and the phone stays quiet.
Lower-quality competitors rank above youCompanies in your city that do worse work than you – but have a better set-up website and profile – collect the customers who should be calling you.
If at least one of these sounds familiar, you have a local visibility problem to solve. A website and a Google Business Profile together are the simplest and most effective answer for a small company in Krakow.
What does local SEO give you?
Visibility in Google and in Maps at the same timeThe website ranks for searches that include your city. The profile shows up in Google Maps. Together they cover both channels local customers use.
A website optimized for local searchesEvery page targets one specific phrase: „service + Krakow”. Meta tags, headings, copy and LocalBusiness schema – all consistent.
A Google Business Profile that generates contactsA configured profile with a description, photos and services. The customer sees you in Maps, taps and calls – no detours.
The website and the profile reinforcing each otherA link to the site in the profile, matching NAP details in both places, schema.org LocalBusiness – Google sees one consistent local signal.
How does local SEO work? The website and the profile together
Local SEO is not one activity – it is two channels that reinforce each other.
The website
A website optimized for local searches (for example „dentist Krakow”, „attorney-at-law Krowodrza”). Each page targets a different phrase. Meta tags, headings, copy and schema.org all line up – Google understands what you do and where you do it.
- Search phrase + city on every page
- Schema.org LocalBusiness
- Fast loading (Core Web Vitals)
- Mobile-first layout
Google Business Profile
Your company profile in Google Maps and in the local block (the Local Pack). A customer searches for a service in your city and sees your company with its rating, opening hours and a one-tap call button.
- Categories and description optimized
- Photos and services in the profile
- NAP details matching the website
- Posts and updates every month
Who is local SEO for, and who is it not for?
It fits you if:
- you run a service business with a physical location in Krakow or nearby,
- your customers search for you in Google by typing service + city (attorney-at-law Krakow, hairdresser Krowodrza and so on),
- you do not show up in Google Maps, or you sit on page four or five of the results,
- you have a website or a profile, but they work separately and do not turn into phone calls.
It works well for: law firms, doctors, clinics, construction and renovation companies, repair services, restaurants, hairdressers, air conditioning companies.
Approach it differently if:
- you run an online shop with no local customer service,
- you offer your services nationwide only, with no particular location.
If you are not sure, give me a call – ten minutes is enough to judge whether local SEO makes sense in your case.
What does it look like for companies that already do local SEO?
Two companies, two industries, the same measurement tools. The figures come from Google Search Console and the Google Business Profile, as of 26 August 2026.
year over year
17× more
Acref, air conditioning, Krakow
seasonal service business
That is how much impressions of the site in Google grew: 5,770 against 339 a year earlier. Same season both years, May through August.
23 times someone tapped the phone number straight from the profile, against 3 times in the same period a year earlier. Plus 16 visits to the site with the enquiry form.
„I had no idea there would be this many calls.”
- +207%
- profile impressions
- 6.4×
- in mobile search
- 3.8%
- of impressions from AI Overviews
in three months
230 visits
ZBKT, toolroom in Krakow
manufacturing, metal machining
Visits from search since measurement started in June 2026. The pace keeps climbing: August passed all of July after 24 days.
230 people reached the page with the enquiry form, and another 79 went there straight from the Google Business Profile. That is how many times someone had the company on screen and could get in touch.
„(…) the site and the profile are already bringing in the first enquiries and new clients.”
- +80%
- clicks from profile to site
- +51%
- profile impressions
- 5.2%
- of impressions from AI Overviews
These are visibility numbers: how often the company showed up in Google and how many people clicked. How much of that turned into calls and enquiries only the client knows – which is why I quote what they said next to the figures.
See all case studiesWhat does local SEO cost?
A one-off website build with local SEO, or a monthly plan for the Google Business Profile – take either on its own, or both together.
One-off
Business website with local SEO
A multi-page business website plus optimization of your Google Business Profile. A one-off build – full local visibility from day one.
from €2950 net
- Multi-page business website (up to about 15 pages)
- CMS – a content editing panel included
- Local SEO: search phrase + city on every page
- Schema.org LocalBusiness
- Google Business Profile optimization
- Matching NAP details on the site and in the profile
- GA4 and Facebook Pixel included
- Blog included
- Training on running the site and the profile
Ongoing
Google Business Profile plan
Monthly care for your Google Business Profile – posts, monitoring, responding to reviews. You can add it to a website you already have.
from €190 net/month
- Four posts a month on the profile
- Monitoring and responding to reviews
- Updates to hours, photos and offers
- A monthly visibility report
You will find the full comparison of website packages on the website design page. The quote for the profile depends on the city and on how competitive your industry is.
Want to know what exactly your company needs?
One short call is enough – I will check your local visibility and propose specific steps with a price.
No obligation. You get a price range and a recommendation.
„Michał built me a professional website and a Google Business Profile, and he looks after both of them on an ongoing basis. (…) Working together was quick and trouble-free.”
Frequently asked questions about local SEO
What does local SEO cost?
Local SEO in the website plus Google Business Profile variant starts at €2950 net. That covers a business website optimized for your city and the optimization of your Google Business Profile. Prices are net – Polish VAT of 23% is added where it applies. Prices are in euro; the invoice is issued in PLN at the National Bank of Poland rate.
What is local SEO and how does it differ from regular SEO?
Local SEO is the work that makes your company show up in Google when somebody searches for a service in a specific city – for example „attorney-at-law Krakow” or „air conditioning Krakow”. It covers optimizing the website for local searches and configuring the Google Business Profile. Regular SEO can target nationwide phrases; local SEO focuses on your own area.
Can I order only the Google Business Profile, without a website?
Yes. There is a one-off profile optimization (€225 net) and a monthly plan (from €190/month). That said, the profile and the website together work far better than either on its own – Google rewards a consistent presence in both channels.
How long does local SEO take to show results?
The Google Business Profile moves first – often within four to eight weeks of the optimization. A website usually needs three to six months before Google indexes and rewards the new content. Visibility grows steadily; this is an investment, not a one-off boost.
Does local SEO work for every industry?
It works best for service businesses with a fixed location: law firms, medical practices, clinics, construction and air conditioning companies, hairdressers, restaurants. It works less well for companies with no physical location or with a purely nationwide offer.
Do I need a website already in order to order local SEO?
You do not – I can build the website, optimize it for local searches straight away and configure the Google Business Profile. That is easier than doing it in two separate steps, and it keeps everything consistent from the start.
Start being visible locally
I will check how visible your company is in Google and in Maps, propose specific steps and give you a price. No strings attached.
A free consultation. I reply within 24 hours.
What else is worth knowing about websites and Google
Notes on websites, Google Business Profiles and getting found online, based on data from sites I actually run.
GMF
Google Business Profile for an online business – when is it worth setting up?
You run a business online and wonder whether a Google Business Profile makes sense? I explain when it is worth setting one up, and when you can skip it.
15.05.20263 min
Read more
Websites
A website for an air conditioning company – what it needs and what it costs (2026)
What does an air conditioning company website need? A gallery of completed jobs, local SEO, a list of services – and what it costs. An example from Krakow: migrating acref.pl from Joomla to Astro.
25.04.20265 min
Read moreWhere I work
I am based in Krakow and work with businesses across southern Poland, and remotely with the rest of the country. A video call and the phone cover it. Prices on this site are in euro – that is the figure you agree to; the invoice comes from a business registered in Poland and is issued in PLN at the National Bank of Poland rate.
Get a quote for local SEO
Write what you do and which towns you want to be visible in. I will send back a plan and a price within one working day.