I have a Google Business Profile and a Facebook page. Why do I need a website?
The profile wins short searches in Maps and shows your phone number, but it will not answer questions about scope, prices and past work – that is what the link to your site is for. For one of my clients, an air conditioning company, 23 people tapped the phone number straight from the profile in four months, and 16 more went from it to the website with the enquiry form. Facebook, in turn, does not show up in Google the way a website does, and it is not yours – its owner changes the rules and the reach. The two work best together: the profile brings people in, the site convinces them.







