
Google Business Profile for an online business – when is it worth setting up?
You run a business online and wonder whether a Google Business Profile makes sense? I explain when it is worth setting one up, and when you can skip it.
A one-page website in Krakow is the right choice when customers already call you and you only need somewhere to send them. Everything sits on a single page: what you do, for whom, how much it costs and how to reach you. For serious SEO and a blog, the business website is the better fit.

See whether any of these applies to your company.
A one-pager makes sense when you are:
For many such businesses the website is not the main way customers arrive – referrals, social media and the Google profile are. The site still raises how the business is perceived, and gives you an address to put on your Google Business Profile: Google no longer treats a social media profile as a company website.
A one-pager is usually not enough when:
In those cases a full business website or a store is the better call – happy to talk it through.
Two versions of the same site – a plain one-pager with no admin panel, and a version with a portfolio gallery and a CMS. Pick the one that matches how far you want to take your presence online. Prices are net; invoices are issued in PLN.
A simple presence online – customers find you and call. Hero section, services, reviews, contact. No CMS.
A one-page site with a portfolio gallery and a CMS – you show your work and edit the content yourself.
Need the Google Business Profile too? See local SEO – the website and the profile in one project.
Beyond the price of the site itself, budget for:
I do not provide legal services and I do not write the documents. Your privacy policy and terms should come from a qualified lawyer who knows your business, or from a template a law firm publishes. I build the site and put the finished document in place.
Any version of the site can come with ongoing care or WordPress technical support:
One short call and we will match the version to your situation and your plans – from the plain one-pager to the CMS version with room to grow.
No obligation. You get a price range and a recommendation.
What clients say
Reviews from businesses I helped get found online
"Completely professional and very easy to work with from the start. Michał built my company website efficiently, with care for every detail, and it took almost nothing from my side. Big plus for the optimization for Google and AI – the site and the profile are already bringing in the first enquiries and new clients. Reliable, easy to reach, honest and good quality - I recommend working with Michał :)"
"Highly recommended 🙂 Professional help configuring the website, quick to respond and everything explained in plain language. The whole thing went smoothly 🙂"
"Completely professional and a great attitude to the client. Delivered on time, with care for every detail. Quality of the highest order. Reliable, hard-working, attentive and transparent, and of course fair prices - highly recommended!"
"I recommend Michał, he takes building a website and a Google Business Profile very seriously. He explains everything well and turns what the client pictures into something on the screen ☺️"
"I have had the chance to work with Michał on several projects. He pays a lot of attention to detail without losing sight of the whole. He cares about how the product looks. I remember working with him very warmly :) Definitely recommended!"
"Working with Michał was pleasant and very fast. It started with going through what I needed and expected from the website, then came the design, and from the design to the site going live took literally a few days. He listens carefully and turns the client requirements into finished solutions, often suggesting what else could be added so the result brings the most benefit. I recommend this company with full confidence and will be back with other projects!"
"Michał quickly fixed how my website worked. He gave me a lot of valuable advice. I warmly recommend his services."
Reviews were written in Polish on my Google Business Profile and translated here. The originals are on the profile.
A one-page site without a CMS starts at €490 net, and the version with a portfolio gallery and an admin panel at €760 net. Polish VAT (23%) is added where it applies and invoices are issued in PLN. Full packages and add-ons are on the pricing page.
It works for sole traders, local service providers and freelancers with one to three services who do not need a large site or a blog. Even when customers mostly arrive through referrals or your Google profile, the site gives you somewhere to link from that profile – Google no longer treats social media as a company website.
Typically one to two weeks from the point where I have the basic information, your logo, and you have signed off on the structure. With the text already written it can be faster.
Yes. I build it so that further sections or pages can be added later without starting over.
For straightforward local searches, often yes – particularly when the site is paired with a well-optimized Google Business Profile. If you plan serious SEO and a blog, a full business website is the better choice.
Depending on the version, I can set up a simple panel for editing content, or we work the other way round and I make the changes from your instructions.
Let us talk about your one-pager. One short call settles what you need and which version fits best.
No obligation. You get a price range and a recommendation.
Notes on websites, Google Business Profiles and getting found online, based on data from sites I actually run.

You run a business online and wonder whether a Google Business Profile makes sense? I explain when it is worth setting one up, and when you can skip it.

Search Console now shows how many times a site appeared in AI answers. I checked it on two client sites – here is which pages get cited, and why those ones.

What does an air conditioning company website need? A gallery of completed jobs, local SEO, a list of services – and what it costs. An example from Krakow: migrating acref.pl from Joomla to Astro.
Other services you might need.
I am based in Krakow and work with businesses across southern Poland, and remotely with the rest of the country. A video call and the phone cover it. Prices on this site are in euro – that is the figure you agree to; the invoice comes from a business registered in Poland and is issued in PLN at the National Bank of Poland rate.
Describe your business in two sentences – I will send back a quote with a schedule within one working day. No obligation.