SEO
AI Overviews – which pages Google cites in AI answers
Search Console now shows how many times a site appeared in AI answers. I checked it on two client sites – here is which pages get cited, and why those ones.
2.09.20267 min
Read moreGoogle Business Profile optimization – one-off, no subscription
Google Business Profile optimization done once, without a subscription. I go through categories, services, description, photos and opening hours, fix what is wrong and hand the profile back to you with a short list of what to keep doing. The account stays in your name the whole time.
You have a profile in Google, but it is not doing its job?
See whether any of these sounds familiar.
The profile exists, but it is empty or a mess?With no proper description, categories, photos or services, the profile gives nobody a reason to call, and Google struggles to work out what you actually do.
The details do not match your website or other listings?A different address, an old phone number or stale opening hours read as inconsistency – to customers and to Google alike.
Competitors rank above you in Google Maps?Well-chosen categories, a solid description, real photos and the right keywords help you show up where local customers are looking.
The profile links to Facebook instead of a website?Google is increasingly unimpressed by social media standing in as a company website. It is worth connecting the profile to a real site.
If you recognize your situation here, a one-off profile optimization sorts out the foundations: categories and description, photos and services, and keywords matched to where you actually work.
What you get from a one-off optimization
Better visibility in Google Maps and the local packCorrect categories, description, photos and services help Google understand what you offer, and show you to local customers more often in search and in Maps.
A profile ready for whatever you do nextAfter the pass you have a solid base for the next steps: Google Ads, content, links from your site and collecting reviews – without repeating basic mistakes.
Consistent business details between profile and websiteAddress, phone, company name and opening hours are tidied up and match your website, which builds trust with customers and with Google.
One proper pass instead of endless tinkeringRather than wondering every week what to fix next, we do a full pass and a short training session – you know what was done and how to run the profile from here.
Who this is for, and who it is not for
Optimization makes sense when:
- you are a local service business (a clinic, home services, law, beauty, repairs and so on),
- you have a physical address or work within a defined travel area,
- your customers search in Google and Maps by typing a city or a district name,
- you already have a website, or plan one soon, and want the two to work together.
A properly prepared profile often brings enquiries faster than a full SEO effort on the site – especially in local services.
Something else fits better when:
- you work purely online, with no local address and no customers on site,
- you sell mainly through an online store and want nationwide ranking,
- you do not plan to keep up with reviews or photos – then the profile can only do so much.
In those cases other channels matter more (nationwide SEO, paid campaigns). We can talk it through and pick a better direction than the profile alone.
What does Google Business Profile optimization cost?
The price depends on the size of the city, how competitive your industry is, and what state the profile is in. Prices are “from” – the exact figure takes one short call. Prices are in euro; the invoice is issued in PLN at the National Bank of Poland rate.
One-off price (net).
One-off optimization
A full pass over your Google Business Profile, plus two posts in the first month. The right place to start.
from €225 net
- New photos optimized – proper filenames and descriptions
- The right business category chosen
- Local keyword research
- A review of the current profile with specific fixes
- Description rewritten around the keywords
- LocalBusiness schema added, or advised on (changes on your site)
- Two posts in the first month after the update
- Training on running the profile yourself
- Support after the work is done
Need a website too? See local SEO – website and profile together.
Want a quote for your profile?
Tell me briefly what your business does and where – I will match the scope and the price.
No obligation. You get a price range and a recommendation.
Frequently asked questions about profile optimization
What does Google Business Profile optimization cost?
A one-off optimization starts at €225 net. That covers choosing categories, the description, photos, services, local keywords, the first posts and training on running the profile. Polish VAT (23%) is added where it applies, and invoices are issued in PLN.
What does the price depend on?
Mostly the size of the city, how competitive the industry is, and the current state of the profile. A smaller town needs less work than a large, competitive city. That is why prices are quoted as “from” – the exact figure comes after a short call.
Does it cover setting up a profile from scratch?
Yes. I can help with a brand-new profile (verification, filling everything in for the first time) as well as an existing one, where the focus is the description, categories, photos and posts. If the profile does not exist yet, we go through what needs doing step by step.
How long does it take?
Usually a few working days – it depends on how much material (photos, text) I get from you and what state the profile is in. Afterwards you get a short summary and pointers for the future; you can move on to monthly management later if you want.
Want the profile sorted out once, properly?
Get in touch – we will agree the scope and the price for your situation.
No obligation. You get a price range and a recommendation.
What else is worth knowing about websites and Google
Notes on websites, Google Business Profiles and getting found online, based on data from sites I actually run.
GMF
Google Business Profile for an online business – when is it worth setting up?
You run a business online and wonder whether a Google Business Profile makes sense? I explain when it is worth setting one up, and when you can skip it.
15.05.20263 min
Read more
Websites
A website for an air conditioning company – what it needs and what it costs (2026)
What does an air conditioning company website need? A gallery of completed jobs, local SEO, a list of services – and what it costs. An example from Krakow: migrating acref.pl from Joomla to Astro.
25.04.20265 min
Read moreWhere I work
I am based in Krakow and work with businesses across southern Poland, and remotely with the rest of the country. A video call and the phone cover it. Prices on this site are in euro – that is the figure you agree to; the invoice comes from a business registered in Poland and is issued in PLN at the National Bank of Poland rate.
Order a profile optimization
Send me the link to your Google Business Profile – I will look at it and tell you exactly what I would fix. I reply within one working day.