Google Business Profile optimization – more calls from people nearby
Google Business Profile optimization is the cheapest way to be found by someone who is looking for your service two streets away, right now. Two options: a one-off fix of everything that is set up wrong, or monthly care if you want the profile to keep moving.
What I can do with your Google Business Profile
Pick a one-off optimization, ongoing management, or the package that includes a website. Each page has the details and a “from” price, which depends on the size of your city and how competitive your industry is.
Profile optimization (one-off)
A full pass over the profile: categories, description, photos, services, local keywords and the first posts. Right when you want the profile set up properly, once.
From €225 net
Profile management – monthly
Ongoing care: posts, updates, position and competitor analysis, working with reviews. For companies that want the profile in someone else’s hands.
From €190 net/month
Local SEO: website plus profile
The website and the Google Business Profile set up together, so people in your city find you in Google and call. For businesses with no site, or a dated one.
What does Google Business Profile work cost?
The exact figure depends on the size of the city, how competitive your industry is, and the current state of the profile – which is why prices are quoted as „from”. You get a quote after one short call. Prices are in euro; the invoice is issued in PLN at the National Bank of Poland rate.
What actually affects where your profile ranks?
Optimizing and “promoting” a Google Business Profile are the same work under different names. Google does not sell a higher position in Maps – the order comes from how complete and how active your profile is. Below are the four factors that weigh most.
A complete profile and the right categories
The right primary category, a full list of services, a description carrying local phrases and current opening hours – that is the base every optimization starts from.
Reviews, and replies to them
How many reviews you have, how regularly they arrive, and whether the owner replies is one of the strongest ranking signals in Google Maps. On the monthly plan I help set up a process for collecting them.
Consistent details and your website
Google compares the profile against your website and other directories. A matching name, address and phone number, plus a link to your own site, strengthen the profile.
Regular activity
Posts, new photos and answered questions show Google the business is trading. Profiles updated regularly beat competitors’ abandoned ones.
How the work goes, step by step
1. Audit of the profile and the competition
I look at how your profile compares with the companies ranking above you today: the primary category, the full list of services, how many reviews there are and how recent, the photos, and whether the company details are consistent. Out of that comes a list of fixes, ordered by what actually moves the position.
2. Categories and keywords
The primary category weighs the most and is most often wrong. I check what people in your area actually search for, and build the additional categories and the service list around that. A service name on the profile should read like the query someone types into Google – no stuffed-together phrases and no duplicates.
3. Description, photos and company details
The description is written around the phrases customers use, but still so a person can read it. Photos get filenames and descriptions that match what they show. Company details – name, address, phone – have to be identical on the profile and on the site, because a mismatch weakens local SEO.
4. Posts and reviews
Regular posts show Google the business is trading. Reviews are the strongest ranking factor, so we agree how you will ask for them, and we reply to the ones you already have – the negative ones included.
The first effects usually show a few weeks after the optimization, and profiles in less crowded industries move faster. The profile works even when you have no website yet – which is why, on a tight budget, I normally start there.
Why the website and the profile should work together
A good Google Business Profile without a decent website is half a solution, and the other way round too. The “Website” field on the profile should point at your site, not at Facebook. The site and the profile pulling together is a strong signal for local SEO.
If you do not have a site yet, or want it refreshed, see web design and local SEO (website plus profile).
What the profile does for companies already running one
Two companies in and around Krakow, two different industries. Numbers from the Google Business Profile and Search Console, as of 26 August 2026.
17× more
Acref, air conditioning, Krakow
seasonal service business
That is how much impressions of the site in Google grew: 5,770 against 339 a year earlier. Same season both years, May through August.
23 times someone tapped the phone number straight from the profile, against 3 times in the same period a year earlier. Plus 16 visits to the site with the enquiry form.
„I had no idea there would be this many calls.”
- +207%
- profile impressions
- 6.4×
- in mobile search
- 3.8%
- of impressions from AI Overviews
230 visits
ZBKT, toolroom in Krakow
manufacturing, metal machining
Visits from search since measurement started in June 2026. The pace keeps climbing: August passed all of July after 24 days.
230 people reached the page with the enquiry form, and another 79 went there straight from the Google Business Profile. That is how many times someone had the company on screen and could get in touch.
„(…) the site and the profile are already bringing in the first enquiries and new clients.”
- +80%
- clicks from profile to site
- +51%
- profile impressions
- 5.2%
- of impressions from AI Overviews
These are visibility numbers: how often the company showed up in Google and how many people clicked. How much of that turned into calls and enquiries only the client knows – which is why I quote what they said next to the figures.
See all case studiesFrequently asked questions about Google Business Profiles
What does Google Business Profile work cost?
A one-off optimization starts at €225 net, and monthly management at €190 net/month. The exact figure depends on the size of the city, how competitive the industry is, and the state of the profile. Prices are in euro; the invoice is issued in PLN at the National Bank of Poland rate.
How long before there are results?
The optimization itself takes 1–3 working days. The first changes in Google Maps positions usually show after 2–4 weeks – Google needs time to process the new profile data.
Do you work with businesses outside Krakow?
Yes. This is fully remote work – all of it happens inside the Google Business Profile dashboard. I work with companies in Krakow and the surrounding region, and just as easily anywhere else in Poland.
How is the one-off optimization different from management?
The one-off optimization is the proper setup: categories, description, photos, services, local keywords and the first posts. Management is ongoing care – regular posts, updates, position and competitor analysis. A common route is optimization first, then moving onto management.
What does the price of an optimization depend on?
Mostly the size of the city, how competitive the industry is, and the current state of the profile. A smaller town needs less work than a large, competitive city. That is why prices are quoted as “from” – the exact figure comes after a short call.
Does setting up a Google Business Profile cost anything?
Creating the profile itself is free. What you pay for is my work: setting it up correctly, the description, configuring categories, photos and services, and running the profile afterwards if you choose the monthly plan.
Not sure whether you need the one-off or the monthly plan?
One short call settles what state your profile is in and what would help most: a single proper pass, ongoing care, or both in sequence.
No obligation. You get a price range and a recommendation.
Where I work
I am based in Krakow and work with businesses across southern Poland, and remotely with the rest of the country. A video call and the phone cover it. Prices on this site are in euro – that is the figure you agree to; the invoice comes from a business registered in Poland and is issued in PLN at the National Bank of Poland rate.
Get a quote for your Google Business Profile
Send me the link to your profile – I will check what can be improved and give you a price. I reply within one working day.